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Establishing Market Leadership

Leading the market and its expectations of value...

Every business's growth flattens at some point.

What differentiates the winners from losers are those who realize that simply serving markets, touting features and benefits, and trolling for active buyers (those who themselves have independently determined need) is a slow form of suicide.

Unless you're leading your target market's understanding of the future, how it translates to personal and corporate success, and the order of priorities to reach it; someone will be and it will be to their favor not yours.

In other words, you must rig the game...

To get there you have to define an ideal strategic destination that pursuing will allow your market to incrementally advance their capabilities and achieve greater returns on their goals and objectives; even if they themselves don't know what they are or are able to articulate them.

In doing so, you'll redefine and recontextualize the perception of value across your entire market—and in way that is most advantageous to your current value proposition and your overall market positioning. You'll gain the opportunity to educate and micro-manage the expectations of the market, simplify the understanding of your solution as part of a larger strategic opportunity, and more compellingly communicate that without your solution they stand to fall behind competition, leave money on the table and stay in the cross hairs of their board.

Market leadership is all about either control them or they'll control you.

Shorter Cycles has years of experience helping companies re-engineer their value position in their target markets. We're experts in crafting forward-looking, visually compelling yet simplistic market models capable of driving target markets to an ideal that is capable of recalibrating the value expectations of entire markets.

Contact us today to learn more about our unique customer-centric approach to helping companies establish, sustain and advance market leadership and how controlling the ideal can help your business achieve leadership of your target markets.


Establishing Market Leadership Segment Optimizing Target markets Structuring Founder's Sales Models Structuring Founder's Sales Models Segment Optimizing Target markets Establishing Market Leadership
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Who is Shorter Cycles?

Shorter Cycles is an innovative targeted business development and sales cycle engineering firm that systematically improves the efficiency and scale of your sales model by helping you close the next 5 key customer prospects that will make your year. 

By working top-down and inside-out from insights we can gather as an independent entity, we work with you to optimize your value proposition and tailor your sales cycle to each key prospect—and in doing so not only close the customers that can make your year, but improve the overall effectiveness of your cycle to more efficiently line up the next 50.

For More Information:

Shorter Cycles, LLC
2870 Peachtree Road, NW.
Suite 301
Atlanta, GA 30305

Phone: 404.846.4288


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